Illustrating infinite energy from nature
Illustrating infinite energy from nature
Client
QCELLS
Client | Hanwha Q CELLS
Project
Experiential Agency
Client | Hanwha Q CELLS
Description
Competitive nature gives inspiration. QCELLS needed to cement itself as the industry leader, and wanted the awards to show it.
Client | Hanwha Q CELLS
Welcome to the US
New investments in the US solar market were a big story for QCELLS at SPI 2018. The goal was to demonstrate commitment to the US solar market while being inviting for the mom-and-pop installers that keep the industry moving.
Our goal was to illustrate the energy gained from the sun as well as the environmental advantages of clean, green energy.
Infinite Energy From the Sun
Six LED towers grounded the 50 x 80 space. Blue streams of energy descend from the sky and seemingly “power” the solar modules on the floor. Trees and greenery then extend skyward toward the mirrored ceiling creating the illusion of 40’ greenery.
John Griffith
Creative Director
griffithjm1@gmail.com
586.850.4083
