Creative Director based somewhere between a mountain and an ocean. I’ve been working in experiential design for ten years. Inspired by multi-disciplinary teams that can influence architecture, technology, and culture… and also hockey pucks, hops, and malt.
Education
Michigan State University
BA Creative Advertising
East Lansing 2008 – 2012
Skills
InDesign • Illustrator • Photoshop • XD • Rhino • Sketchup • Twinmotion • Keynote • Wordpress • HTML & CSS • Premier Pro • After Effects • Photography • Microsoft Office • Mac & PC • Copywriting
Accomplishments & Awards
2016 Developed global exhibition standards for Philips, resulting in retainment of Czarnowski’s longest-standing programs
‘Exhibitor’s Best of CES’ for the Chevrolet Bolt Reveal
2017 Led attendee experience for Derse’s largest Executive Briefing Center at UTC’s LEED-Gold headquarters
2018 Won Rapid + TCT ‘Best in Show’ for Rapid + TCT for Desktop Metal IBC
‘Best in Show’ for Shutterstock
SPI ‘Best in Show’ for QCELLS
2019 Led creative for Jabra’s 85h headphone launch at CES
Led creative for CNET’s CES broadcast
2020 Lead creative for key sponsors in Las Vegas Raiders Allegiant Stadium
CNET 'CES 2020 Best Big Booths' for Jabra
Work Experience
Experience Designer
Derse Inc.
April 2017 – January 2018
- Lead design and creative for sports facilities for LA Galaxy, Baylor, University of Tennesee, Mississippi State, and Miami.
- Oversee strategy, design, and presentation for new business proposals and schematic designs.
- Work with production teams to create realistic project goals to ensure design intent is executed.
- Created new workflow for project visualization using Twinmotion, creating enhanced visuals and presentation tools.
Creative Director
ASTOUND Group
January 2018 – Current
- Lead creative for some of ASTOUND’s largest clients including Stryker, Coca Cola, Google, Hanwha QCELLS, and more.
- Build teams of 2D, 3D, and interactive designers for trade show, event, and permanent installation projects.
- Lead creative for new business opportunities for tech, gaming, healthcare, automotive, and lifestyle industries.
- Play important role in creating and staffing the ASTOUND Detroit Creative and Strategy Studio.
Graphic Designer
Czarnowski
February 2015 – April 2017
- Led design for all of General Motors' Canadian auto shows, with the goal of maintaining a consistent experience with domestic and global marketing efforts.
- Collaborated with GM brand creative directors to create solution to best deliver Canadian marketing goals in an appropriate and globally-consistent manner.
- Worked with a team of 2D and 3D designers to develop creative concepts for new business proposals for prominent brands in automotive, healthcare, and technology fields.
- Led design for General Motors' partner brands including OnStar, ACDelco, Chevrolet Performance and Genuine GM Parts shows and events, expanding the account value to $16m / year.
John Griffith
Creative Director
griffithjm1@gmail.com
586.850.4083
