The NFL's best fan experience
Illustrating infinite energy from nature
Hospitality at a higher level
Client
Las Vegas Raiders
Client | Hanwha Q CELLS
Project
VVIP Sideline Clubs and Concourse Activations.
Client | Hanwha Q CELLS
Description
Enhancing fan experience for all audiences at Allegiant Stadium.
Client | Hanwha Q CELLS
The Credit One Bank Club
Each sideline offers a VVIP club that open onto the 50 yard line of the field for an ultra-premium gameday experience. Credit One Bank, a local Las Vegas staple wanted to seamlessly integrate with the dark style of the high end stadium design. Black glass on either side comes to life with infographics like a nightclub meets the stock exchange, while a central glass totem celebrates donations for every home team extra point.
The Effervescense of America's Favorite Soda
Chasing lights fill the overhead tubes creating an undulating flow of digital soda overhead. Columns are wrapped with LED tiles to carry fizzy foam and gameday Coke content. Fans follow the flow of the tubes to concession fountains where they're met with an overhead chandelier that pops and fizzes as cups are filled for the second half.
The World's Best Experiential Stadium
In February 2024, four years after opening, XP Land declared Allegiant Stadium their Best Experiential Stadium in the world. My creative team focused on everything from the iconic Al Davis Memorial Torch, to the VIP sideline clubs, to all of the branded bars throughout the entirety of the stadium.
John Griffith
Creative Director
griffithjm1@gmail.com
586.850.4083
