Carolina football and futbol
Illustrating infinite energy from nature
Client
Carolina Panthers and FC
Client | Hanwha Q CELLS
Project
Fan Engagement Proposal
Client | Hanwha Q CELLS
Description
There's a new football team in Carolina and it's a futbol team. It's time for a fresh coat of paint at Bank of America Stadium.
Client | Hanwha Q CELLS
Introducing Carolina FC to Pathers Fans
When Charlotte won the bid for the MLS's latest franchise, Bank of America Stadium needed a facelift fit for two teams. As part of a proposal for signage and wayfinding, a fan experience was developed to flex between the two teams using digital engagements.
The Carolina Zone has something for everyone. Larger than life Madden / FIFA complete with LED floors put gamers on the field. Augmented reality viewfinders transform the Charlotte skyline with fans' favorite players. For kids, facepainting stations put them into the action, and afterward they can send hand-written notes to their favorite players that get folded into a digital paper airplane and fly across the ceiling and onto the sideline.
Carolina FC Takeover
Digital media boards in the concourse transition the AR photo opp to include Carolina FC players while a massive dimensional logo is changed out for the Panthers helmet to create an affordable, changeable social moment.
John Griffith
Creative Director
griffithjm1@gmail.com
586.850.4083
