Collaboration is always the goal. Below is an example of an in-person strategy session, and how it led to a successful final exhibition design.
In-Person Interactivity
Stryker came to the ASTOUND facility in Las Vegas for an in-person design charette where initial strategy, design thinking, and process were shared. We began with a roadmap for the design process and an initial understanding of the competitive landscape.
Standing Out From the Crowd
We recognized that both Stryker and their competition's brands felt clinical. In order to stand out, we broke "clinical" down into three visual themes; precise, controlled, and safe.
Refining Feedback
Clients had an opportunity to see all three designs in virtual reality so that they could best understand space and scale. One design direction was decided and the design team moved into a fully-rendered final presentation. The design was based on repurposing materials from Stryker's existing design, illustrating that with more imaginative thinking, the same pieces could create a totally new brand expression.
John Griffith
Creative Director
griffithjm1@gmail.com
586.850.4083
