Making magic for game developers
Illustrating infinite energy from nature
Client
Magic Leap
Client | Hanwha Q CELLS
Project
GDC Pop Up Experience
Client | Hanwha Q CELLS
Description
For one month, a chic loft in San Francisco was transformed into an incubator for making digital robots and music you can touch.
Client | Hanwha Q CELLS
Transformed from a Printing Press to a Space Station
An unassuming loft down the road from Moscone became the hottest ticket for developers at GDC. Magic Leap skipped the commotion at the show and decided to take over a three-story former printing press to demo their still secret headset.
The entire interior needed to be transformed into a quirky hosting space for Magic Leap employees and guests. The main floor hosted top-secret demonstrations of the headset and needed to be designed within specific conditions that would create the best hardware experience possible.
John Griffith
Creative Director
griffithjm1@gmail.com
586.850.4083
