It's All About the U
Illustrating infinite energy from nature
Client
University of Miami
Client | Hanwha Q CELLS
Project
Miami / Adidas Co-branded retail experience proposal
Client | Hanwha Q CELLS
Description
Approached by University of Miami, I prepared a creative and business proposal for Adidas on why their partnership belongs in a South Beach flagship store.
Client | Hanwha Q CELLS
An Overflow Problem Becomes Opportunity
Campus offices were getting full and rather than install cubicles, the Miami team had a different idea. What if Miami approached Adidas with a co-branded flagship store? In 2019 Adidas recognized Miami as a key market, and alongside The U's eccentric brand cache, we could get Miami their new offices while showcasing Adidas as a progressive brand to Miami's Latin American market.
My team designed a store fit for a fan. Get unique views of the latest uniforms, snippets of the hall of fame, and the latest Miami / Adidas artist collabs. A central projection curtain puts visitors in the "Eye of the Hurricane" for a space that can be converted for watch parties, rare sneaker releases, and fitness classes. For fans and sneakerheads looking for a little more than the beach, check out the LED coves that create photo opps that can transport you to another world.
John Griffith
Creative Director
griffithjm1@gmail.com
586.850.4083
