B2B, B2C, B2E
Illustrating infinite energy from nature
Client
Philips
Client | Hanwha Q CELLS
Project
Global Trade Show Program
Client | Hanwha Q CELLS
Description
Inconsistency became chaos. It was time to look inward and build a formula for success that could be implemented around the world.
Client | Hanwha Q CELLS
Infinite Possibility
Philips exhibits around the world at events that share almost none of the same audience. From B2B healthcare shows to B2C consumer shows, we needed to develop a consistent look and feel that would drive home Philips’ impact in consumers’ lives. Architecture, graphic, multimedia, and interaction standards were created for seven events of various sizes.
The result was a winning solution that combines Philips’ Scandinavian heritage with their user-first product offerings.
John Griffith
Creative Director
griffithjm1@gmail.com
586.850.4083
