The Future of Performance Environments
Illustrating infinite energy from nature
Client
Throne Performance
Client | Hanwha Q CELLS
Project
Digital Environment
Client | Hanwha Q CELLS
Description
Creating the world's most elite personal training environment.
Client | Hanwha Q CELLS
Training-integrated technology
Throne set out to be the most technologically advanced training center in the world, bespoke for the most elite members. With each visit serving as an opportunity to get your body right, the former Peloton studio is transformed to be perfectly tailored to your workout.
Throne's wearable technology is where the experience begins. Each user enters the space with a unique chime and digital persona in the entry chandelier. An LED sculpture leads guests into the locker room where their training begins.
The gym floor comes to life with light and digital media. The space demonstrates Throne's commitment to technology's place in physical well-being. The gym floor brings in the most advanced personal training experience, but also is seamlessly transitioned to be a digital gallery for New York's elite.
Integration of Body and Mind
Beneath the training floor is the first experience with Throne. Guests check in to view their daily regimen and nutritional needs. From there, they move toward their respective locker room, down a hallway meant to be a transformational introduction to their fitness experience.
John Griffith
Creative Director
griffithjm1@gmail.com
586.850.4083
