AboutHeader

Creative Director based somewhere between a mountain and an ocean. I’ve been working in experiential design for more than ten years. Inspired by multi-disciplinary teams that can influence architecture, technology, and culture… and also hockey pucks, and hops.

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Education

Michigan State University
BA Creative Advertising
East Lansing 2008 – 2012

Skills

InDesign • Illustrator • Photoshop • XD • Rhino • Sketchup • Twinmotion • Keynote • Wordpress • HTML & CSS • Premier Pro • After Effects • Photography • Microsoft Office • Mac & PC • Copywriting

Accomplishments & Awards

2016 ‘Exhibitor’s Best of CES’ for the Chevrolet Bolt Reveal
2018 Won Rapid + TCT ‘Best in Show’ for Desktop Metal
IBC ‘Best in Show’ for Shutterstock
SPI ‘Best in Show’ for QCELLS
2019 Led creative for Jabra’s 85h headphone launch at CES resulting in CNET best booth recognition
Led creative for CNET’s CES broadcast
2022 Lead creative for Boeing and Wisk at the Oshkosh airshow premiering the world’s first autonomous EV flight.
2025 Exhibitor best international exhibit for Boeing AIX
Chief Marketer top 50 Campaigns of the year for Coca-Cola at NACS
Recognition for Museum of the Future at South By Southwest

Client History

General Motors • Boeing • Google • LA Galaxy • Las Vegas Raiders • Coca-Cola • Baylor • University of Miami • Adidas • Philips • Stryker • Magic Leap • Dell Technologies • Canada Goose • Mercedes Benz • Crowdstrike

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Work Experience

Senior Creative Director
Czarnowski Collective
May 2021 – Present

  • Lead creative for Boeing, Coca-Cola, Crowdstrike, Akamai and Google B2B programs.

  • Serve as lead creative for pitch efforts across B2C campaigns, B2B tradeshow programs, executive briefing programs, and corporate events, overseeing teams of 2D, 3D, strategy, visualization, and digital creatives.

  • Foster a creative culture among a multi-disciplinary remote team across 14 states and Canada.

  • Heavily focused on the growth of Boeing account, leading all design and creative for Boeing’s largest EAA presence, largest AIX presence, re-imagined retail presence, and strategic efforts to onboard Boeing-adjacent accounts.

Sr. Experience Designer
Jack Porter
July 2020 – May 2021

  • Lead design and creative for sports facilities for LA Galaxy, Baylor, University of Tennesee, Mississippi State, and Miami.

  • Oversee strategy, design, and presentation for new business proposals and schematic designs.
  • Work with production teams to create realistic project goals to ensure design intent is executed.
  • Created new workflow for project visualization using Twinmotion, creating enhanced visuals and presentation tools.

Creative Director
ASTOUND Group
January 2018 – Current

  • Lead creative for some of ASTOUND’s largest clients including Stryker, Coca Cola, Google, Hanwha QCELLS, and more.
  • Build teams of 2D, 3D, and interactive designers for trade show, event, and permanent installation projects.
  • Lead creative for new business opportunities for tech, gaming, healthcare, automotive, and lifestyle industries.
  • Play important role in creating and staffing the ASTOUND Detroit Creative and Strategy Studio.

John Griffith
Creative Director

griffithjm1@gmail.com
586.850.4083

John Griffith
Creative Director

griffithjm1@gmail.com
586.850.4083

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