Embodying Effervescence

The biggest exhibitor at McDonald's Worldwide Convention is required to show up with a bang. Coca-Cola came to the event with a simple mission: to showcase what makes a McDonald's Coke so much better than the rest.

The space is defined by a centralized bar, hugged by more than 60' of digital real estate. Pull up for an ice-cold Coke while you watch a chandelier of Coca-Cola bubbles dance above you as if you were in the glass itself.

Navigate throughout the space to understand Coca-Cola's commitment to innovation. Throughout the space are demonstrations that tell stories of the value of the Coca-Cola partnership, the marketing that keeps McDonald's busy, and the commitment to keep the McDonald's Coke uniquely amazing.

Coca-Cola Made More Immersive in 2024

Continued Partnership

An iconic brand continues to innovate from event to event. With messaging that demonstrates a commitment to greatness, innovation, and the importance of culture being consistent, Coca-Cola relies on theme and experience to ensure the event lives up to the brand.